THIS YEAR, KLFW EMBARKED ON A LUXURY ADVENTURE WITH THE OFFICIAL CAR PARTNER, LEXUS MALAYSIA THAT CAMPAIGNING #EXPERIENCEAMAZING ALONGSIDE THE MALAYSIAN’S FAVOURITE DESIGNER, ALIA BASTAMAM.

• AS A CREATIVE DIRECTOR OF THE ICONIC BRAND THAT NAMED AFTER HERSELF, ALIA UNFOLLOWS THE NORM IN CREATING EVERY EXQUISITE LOOK. HER CONSISTENCY AND PERSISTENCY THROUGHOUT HER DESIGNING JOURNEY HAPPENED TO COINCIDE WITH THE LEXUS’ DESIGN BRAND PHILOSOPHY OF “ANTICIPATE. INNOVATIVE. CAPTIVE.” THAT BEING SAID, LEXUS WAS PROUD TO PRESENT ALIA BASTAMAM DURING KLFW 2019.

• LEXUS’ COLLABORATION WITH KLFW WAS FURTHER ENHANCED WITH THE PRESENCE OF MALAYSIAN CELEBRITIES, LIFESTYLE MEDIA, AND FASHION EDITORS FROM VIETNAM, PHILIPPINES, KOREA, INDONESIA, SINGAPORE, JAPAN, AND THE UNITED KINGDOM. THEY GOT TO EXPERIENCE LEXUS ES AND LEXUS NX SERIES AS THEY WERE CHAUFFEURED TO ATTEND KLFW AS PART OF THEIR FASHIONABLE JOURNEY IN THE CITY OF KUALA LUMPUR.

IN ADDITION, LEXUS ALSO CELEBRATED CREATIVITY IN ALL FORMS BY ENCOURAGING AND SUPPORTING MALAYSIAN DOODLE ART COMMUNITY, NAMELY DOODICT IN SUPPORT FOR KLFW 2019. IN EARLY AUGUST, THERE WAS A SEMI-FINALE CONDUCTED AT LEXUS MUTIARA DAMANSARA SHOWROOM IN WHICH THE 10 CONTESTANTS WHO WERE SHORTLISTED FROM THE 80 ENTRIES WERE COMPETING FOR THE ONE FINAL SPOT BY APPLYING THEIR DOODLE ARTS ON A MOCK UP OF LEXUS NX SERIES. MALAYSIA’S RENOWNED STYLISTS LIKE ANDREAMIR AND MINLUNA WERE PART OF THE JUDGING PROCESS AS WELL. THE WINNING DESIGN WAS TRANSFORMED INTO A LEXUS CAR DECAL WHICH WAS SHOWCASED IN FRONT OF THE PAVILION BUKIT BINTANG MAIN ENTRANCE THROUGHOUT THE FIVE-DAY OF KLFW 2019.